Every Strong Company Needs a “Perpetual Customer Engine”
One man built an empire with a single goal in mind… Do what’s best for the customer. Meet Mr. Sam. Mr. Sam, Roy and his beat-up Ford F-150 pickup truck. In 1962, Sam Walton opened his first store in Rogers, Arkansas — Wal-Mart Discount City. To cut down signage costs, he shortened the name to Walmart. And he was obsessed with customers. In 1989, when Walmart “only” had 1,300 stores, Mr. Sam wrote a memo to his associates about his strategy: More and more, I’m convinced exceeding our customers’ expectations must be our strategy. Our Company’s future survival, in my[…]
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